(Alumni) How do I conduct an environmental analysis about a company?

I need to do an environmental scan on my company.

Last Updated: Jul 24, 2020     Views: 4

An environmental scan is an analysis of a company's external, industrial, and internal environments to determine if there is a market for a product or service. There are three primary tools that are used to survey the industrial, external and internal environments of an organization:

  • PESTEL/PEST Analysis (External)
  • Porters Five Forces (Industry)
  • SWOT Analysis (Internal)

See How to Conduct an Environmental Scan for more details.

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