(Alumni) How do I conduct an environmental analysis about a company?
I need to do an environmental scan on my company. Last Updated: Jul 24, 2020 Views: 4
I need to do an environmental scan on my company.
An environmental scan is an analysis of a company's external, industrial, and internal environments to determine if there is a market for a product or service. There are three primary tools that are used to survey the industrial, external and internal environments of an organization:
- PESTEL/PEST Analysis (External)
- Porters Five Forces (Industry)
- SWOT Analysis (Internal)
See How to Conduct an Environmental Scan for more details.
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