I am having trouble selecting a company for my research - how do I select one? Last Updated: Nov 05, 2024 Views: 104
It's tough trying to research a company, much less browsing aimlessly through a database or website without direction!
We recommend that you start by thinking about an industry of interest. Researching a company you would like to learn more about is easier. For example, think of an airline that you fly. You might want to know more about that airline or a competitor.
Before you jump into the databases, take some time to do some preliminary research. Your work in selecting a company will save you time (and possibly a headache) later.
- Review all future assignments related to the company you select. For example, you might need to review a company's annual report for a future assignment. Make sure that this information is available for the company you choose. (Hint: It's easier to find information on publicly-held companies versus private companies.)
- Start with an industry. If you are interested in a particular industry but don't have a specific company in mind, review industry reports for lists of significant companies in that industry.
- Consider using a company you've been asked to research at work. Your work for the assignment will have more meaning if you can apply it to a real-life situation. Remember that if it is a smaller, private company, you may have difficulty finding financial and other information it is not required to disclose.
- Pick a company that relates to your dream position. Again, you'll find more meaning in the work if you can apply what you learn to your everyday life.
- Pick two or three companies and do some preliminary research. You'll have a higher chance of success if you have a couple of companies in mind before entering the databases.
Consider starting with these databases:
We also recommend you check out our FAQ on How do I find major companies in an industry? and the How Do I Guide, Get Started with Company Research.
If you need additional assistance with your research or have another question, please Ask Us!