What is the difference between a SWOT analysis, company report, and annual report? Last Updated: Dec 07, 2021 Views: 4
What is the difference between a SWOT analysis, company report, and annual report?
Last Updated: Dec 07, 2021 Views: 4
Confused about the differences between a SWOT analysis, company report, and annual report?
A SWOT analysis:
- Is a compilation of a company’s Strengths and Weaknesses (internal factors) and Opportunities and Threats (external factors). Sections in the analyses are very often clearly labeled with each strategic area.
- Helps organizations develop a full awareness of all the factors involved in making a business decision.
- Is used to gain insights into an organization’s current and future position in the marketplace or against a stated goal.
- Can be found by using the Subjects drop-down box on the Research Database page and selecting SWOT Analysis.
- SWOT analysis example: T-Mobile US Inc., SWOT Analysis
A company report:
- Provides a general overview of a company, including a business description, company history, major products, key executives, and top competitors.
- May or may not include financial information.
- Company report example: Apple Inc., Hoovers Company Profiles
An annual report:
- Is usually a “state-of-the-company” report public corporations provide to stakeholders.
- Include sections such as a list of officers, a letter to shareholders, and company highlights.
- Is often used as a marketing tool to attract new investors and highlight the company brand.
- Can also be called a Form 10-K, which is typically more detailed and filed with the Securities and Exchange Commission (SEC).
- Can usually be found on a company’s website. Look for links like Investors, Company Information, or About.
- Annual report example: Target Annual Report
If you need additional assistance with your research or have another question, please Ask Us!